About the project

For the people in love, there’s nothing else like Nujj to let your beloved one know (privately) that you’re thinking of them.


Developing a platform for couples who want to keep their memories safe in single space without any hassle or fear of data loss.


  • Users’ primary concern was how to manage all the relationship related records at one location including media, IMs(instant messages), event gatherings & a relationship timeline.
  • It should be fast, convenient and easy to navigate, so it is easy to use on the go. UX must be as simple and time-saving as possible.
  • Failure of user research to confirm my hypothesis, required me to re-work the app concept.

My Role

  • Product strategy
  • User research & Analysis
  • Persona creation
  • MVP definition
  • Wireframes
  • UI Design & Prototyping
  • Illustration/Icon design
  • Usability Testing
  • Video making


  • Adobe Illustrator
  • Adobe XD
  • Adobe Photoshop
  • Adobe After Effects
  • Invision
  • Sneak Peek Grid Papers

Build. Measure. Learn.

I used Lean UX principles in the development of "Nujj" to focus on users and their needs, at each phase of the design process:

  • Formulate and validate the hypothesis.
  • Conduct early user testing with rough sketches to unveil unexpected pain points.
  • Define MVP.
  • Focus on research results to create features that users really need.
  • Externalize the work using sticky notes, printouts or sketches.


Mostly couples (love birds) need a platform where they want to store their best memories. such memory might be in the shape of Text, image, video or any activity undertaken together. Reading through the memories is one of the best feelings that couples have. All of these items should be easily accessible in a single location. Even if they need to go shopping together or wanna do any activity together this platform would fulfill all such needs. And if they wanna go to any place/event at a specific time, there should be a feature where they can make schedules / reminders to get there on time.

So, I believe that developing this app will fulfill all of the couple's needs and build trust that all of such data will be securely encrypted, to build utmost trust in the app and belief that Nujj will take care of user’s privacy.


I conducted a user survey to prove my hypothesis and gather insight. To reach a larger audience, I wrote a short, 12-question survey and posted it on different online communities and Facebook groups that matched the target user profile.


  • Have you ever saved your memories in the form of messages, photos, videos, tasks and schedules are all in one place?
  • How are you currently saving your couple records like (messages, photos, video or any task you perform together)?
  • Do you use a specific platform to maintain these things together?
  • Would you like to store all the couple’s messages for the rest of your life?
  • Would you like to make photo albums or a photos-timeline of yours to as a keepsake for your entire life?
  • Would you like to save your best moment videos to retrieve them at any time without losing it?
  • Currently which software do you use to chat and also for saving messages?
  • Currently which software will you use to store photos?
  • Currently which software do you use to store videos?
  • Would you like to save the task that you as a couple have done together?
  • Would you like to make a schedule or a reminder to get notified for any specific task e.g to go to the cinema or shopping? to reach on a specific place?
  • Would you like to see a timeline of your photos and videos that you captured? Would you like to have a specific messaging software where you only there to chat?

Design Impact

This process has significantly influenced the development of important design decisions and key functionalities. Some examples are as follows:

  • Instant messaging function for quick reply.
  • Quick Access of most liked and used features.
  • Notification system to stay up-to-date with current activity
  • Making profile for using information for different app purpose.
  • Verify Email or Phone numbers to use backup and restore options or account recovery etc.

User Flow

I've created a user flow diagram to map major step of the user's interaction required to achieve the main goal of this app.

Based on this information, I was able to create user stories and define the MVP.


Ideating Solutions

Low-fidelity Wireframes

I sketched each iteration and added the elements and screens that were necessary to reach users' goals. Based on this information, I was able to create some sketches for app.



  • User want to see couple photo on homescreen, it will always love to see.
  • Most required options will be on thumbs hotspot area on the screen.
  • Quickly accessible features will be above the fold on screen.
  • Unread messages or latest unwatch activity alert.

Design Solutions

  • Quickly notified with updates while first look on homescreen.
  • Multi style Couple frames will be added


Mid-fidelity Wireframes

I turned my revised sketches in Mid-fidelity Wireframes so that they become more understandable. I defined abstract UI elements, design patterns and visual hierarchy. I tested the prototype in-person and remotely.


Designed for Simplification

After a few more iterations, I designed the final screens with Sketch. I conducted A/B testings during the process to define the design pattern, elements and colours.
My aim was a clean, modern look that helps users fulfil their goals quickly.
Nujj is a platform where couple are connected therefore i focused design system e.g color scheme, typography to help transmit trust and reliability.

Video Presentation

I created a persentation video for this app to quickly get to know with all the features.

Store's Screenshot

What I have learned from this project?

Teamwork matters

With this we put all our experience and best findings on a single table so that it helps co-workers to get to find the best solutions for user and its knowledge oriented.

Research is a must

I couldn’t have designed a product users love without the help of the people who will actually use it. The user survey revealed unexpected information and made it possible to adapt the product to users’ needs.

Personas are powerful

Being aware of users’ needs and pain points helped me to create a seamless, end-to-end experience.

The user is always right

Conducting user testing and evaluating users feedback at various stages helped me to discover and eliminate pain point at early stages.

Never underestimate design conventions

Creating something new or different is exciting, especially from a designer's point of view, but constant testing is absolutely crucial for success.